Today's travelers need unique online experiences tailored to their preferences. Therefore, personalization is a crucial tool for business generation and market differentiation resulting in higher conversion and customer satisfaction.
"As consumers become accustomed to customization in other parts of their lives -- banking, retail, dining -- they are going to expect travel companies to be at that standard and be at that standard very soon," says Henry Harteveldt, travel industry analyst at San Francisco-based Atmosphere Research Group.
Get to know your travelers with CAMEO. Build your user profiles through tracking the user behavior on your website. CAMEO will allow you to deliver personalised, 1:1 marketing experiences for every customer segment, enabling you to engage with your audience, show relevant content, design and ultimately provide the best travel recommendations and user experience.
With Cameo you can:
Recognise visitors on your website, this allows you to respond real time and show relevant content.
Track the content, categories or ads a visitor engages with. Monitor which items he spent the most time and what the visitor is looking to accomplish during each visit and over time in order to personalise your financial services website.
Engage with visitors "in the moment" with relevant messages, offers, recommendations and related content triggered by their (lack of) actions and intent.
When someone lands on your site and views several products or comes from a Facebook or Google ad, or from an email campaign, continue the conversation with related content the moment they arrive and on subsequent visits.
MORPH the navigation menu so the visitor can quickly access information that is relevant to that visitor.
Conduct A/B or multivariable testing of different Morph configurations.
Connect your CRM, marketing automation and other systems so valuable customer intelligence - maintained outside Cameo - can be used to deliver real-time personalised experiences.
De-Anonymise visitors and use data to understand unknowns. Bridge offline and online user data and ultimately find out what users want.